On the eve of the prosecutor's office of the city of Magadan, with the involvement of OND specialists and pr for Magadan UND and the GU EMERCOM of Russia in the Magadan Region and the Federal State Budgetary Institution, the Forensic EXPECTION OF THE FEA FIRE SERVICE OF THE MAGADASKIA Oblast, a verification of compliance with the requirements of fire safety legislation during the operation of the VM Hotel was carried out -Central, during which violations were identified, in connection with which, the city prosecutor went to court.

The prosecutor's office forbade the operation of the VM-Central Hotel in Magadan

In Magadan, at the request of the prosecutor of the city of Magadan and by decision of the Magadan City Court, the operation of the VM-Central Hotel was prohibited, the press service of the UFSSP of Russia in the Magadan region told IA MagadanMedia.

“We have a rather laborious business,” admits Alexander Matveev. - Each project, in fact, is created from scratch. We do not hold the warehouse program, all orders are unique: even the wardrobe in the simplest configuration, we “try on” for a specific living space. At the same time, the production capabilities of Mr.Doors allow you to keep a high performing bar. Our inner slogan says: “Individual furniture. Factory quality.  With the reception and execution of individual orders in production, no problems arise. For many years of work, we have learned to predict volumes and can give accurate information about the purchase of accessories and decors. All technical regulations are stiffly spelled out. The sales consultant has access to information on the availability of specific materials and monitors the production process online. The awareness of the consultant is an important part of the corporate marketing culture. Possessing complete information about the state of the order, the seller can correctly build communications with customers. ”

On the eve of the prosecutor's office of the city of Magadan, with the involvement of OND specialists and pr for Magadan UND and the GU EMERCOM of Russia in the Magadan Region and the Federal State Budgetary Institution Forensic EXPECTION OF THE FEDERAL FIRE SERVICE OF THE MAGADAN LABOUT OF THE MAGADASKIAN Oblast, a verification of compliance with fire safety requirements during operation was carried out Hotels VM-Central, during which violations were identified, in connection with which, the city prosecutor went to court.

Having examined the lawsuit and petition of the prosecutor of the city of Magadan based on the results of the audit, the Magadan city court decided on the ban on the operation of the building of the VM-Central Hotel, on the basis of which in the interdistrict department of bailiffs on the execution of especially complex enforcement proceedings of the UFSSP of Russia in the Magadan region, enforcement proceedings were instituted In relation to the owners of this building.

On May 7, in order to execute the court decision, the bailiffs immediately handed the debtors a decision on the initiation of enforcement proceedings, a warning to recover the performing fee in the amount of 10 thousand rubles. from an individual and 50 thousand rubles. In the event of untimely execution of the court decision, they also awarded the requirements for the ban on the operation of the operation of the VM-Central building and warning under Art. 17.15 Administrative Code of the Russian Federation and under Art. 315 of the Criminal Code of the Russian Federation, providing for the possibility of bringing to administrative and criminal liability for non -fulfillment of a court decision. For the execution of a court decision, debtors in enforcement proceedings were given a term of 24 hours.On May 8, after the end of the day established by the court, the bailiff checked the prohibition of the operation of the hotel building.

During the audit, it was found that the building is not operated, the court decision is executed.Promishlenniy_indposhiv_ot_mr._doors_mb_119_zhurnal_mebelniy_biznes_

Opening a standard furniture atelier with an area of ​​100 - 150 square meters. m on average cost a partner of 2-3 million rubles. This amount includes all the main items of expenses-rental costs, repairs of premises, expositions, equipment equipment, training of sales consultants, a wage fund, advertising investments, etc. According to Alexander Matveev, investments pay for a year and a half.

Industrial indoor from Mr. Doors – MB, No. 119 – Magazine Furniture Business

Industrial “Indraposiv” one of the leading Russian manufacturers of built -in furniture expands its retail thanks to partners confident in the high potential of the furniture segment to order.

Industrial indoor

One of the leading Russian manufacturers of built -in furniture expands its retail thanks to partners confident in the high potential of the furniture segment to order.

“An experienced trading operator, which has good venues and a team of sales consultants, will spend less-about one and a half million rubles,” says the head of the development department of Mr.Doors. - We understand that these are quite large amounts. Our business is interesting for good volumes. With an average margin of margin of 80-100 percent, you can have 10 percent profitability. We have a high margin, but also a fairly high percentage of expenses.

Mr.Doors furniture company does not need a special performance. Due to its slutty market activity, it has achieved a high degree of recognition among consumers. Today, under the Mr.Doors brand, corps and built -in furniture is available – to order for individual projects. Price segments are medium, medium -sized. The factory commodity portfolio is represented by three main lineups – actually Mr.Doors, Paolo Marchetti (Italian brand was purchased by the company in 2007, currently advancing as “Italian collections of Mr.Doors”) and Daysystem (new program created in cooperation with Italian design -bureo Studio Aguzzi Architetti Associati). Each of the lines, in turn, includes programs of classical and modern styles. Production capabilities allow the factory to offer furniture of various configurations, in a rich palette of decors. The lion's share of the profit is brought to sales of hallways (wardrobes), in second place-living rooms. As a rule, these are multifunctional systems that are developed together with customers and involve an individual choice of finishes, sizes, and fittings. The dispersion of prices for such orders is quite wide, but the main stream is in the range from 40 to 200 thousand rubles.

Since 2001, the company has been representing its product in branded salons operating under the sign of Mr.Doors furniture atelier. The name itself emphasizes the consciously selected installation on the furniture “indoor”. Today in Russia there are 150 Mr.Doors retail sites: 44 belong to the company itself, the rest are partnerships.Ateliers work according to strict corporate standards. Mr.Doors eschews the definition of franchising but agrees that their dealer offering largely meets the criteria of a ready-made retail business.

“We are developing our own retail network for a number of objective reasons,” says the head of the development department, Mr.Doors

Alexander Matveev

. – Their stores are better managed, they are easy to control. It is easier to implement new retail technologies at our own sites, and their profitability is higher… Nevertheless, as experience shows, cooperation with regional dealers is the most optimal development option for our brand.”

We do not forget about advertising. Working for a long time in the sector of individual orders, we have identified the most effective channels for promoting our services. The first place among them is occupied by oral recommendations of customers. Sarafan radio works best. Street advertising is quite effective. Signs and windows of salons also serve as a magnet for customers, so we try to pay more attention to window offers. ”

In 2011, when the post-crisis recovery began on the market, the Mr.Doors retail network increased one and a half times.

“We were moving in two directions,” explains Mr. Matveev, “On the one hand, we worked with our regular partners, urging them to expand their retail business using the Mr.Doors package, and many agreed with our program and increased their sites from forty square meters to two hundred. On the other hand, we actively attracted new retail players from other business sectors. In principle, both promotion models were successful. In 2012 alone, we modernized a third of partner retail and opened 30 stores with new dealers.”

Mr.Doors conditionally divides its partners into three target groups. The first is professional retail operators, for whom furniture retail is the main business area. The second group is companies associated with the interior design market. These are, as a rule, architects or firms engaged in the private housing construction market. The third type of Mr.Doors contractors are entrepreneurs not previously associated with the furniture sector.

According to Alexander Matveev, the company is primarily looking for associates among operators selling custom-made furniture, in particular, kitchens, since it is such trading companies that favorably perceive Mr.Doors' retail model.

“We believe that a kitchen operator looking to expand their business is the most promising and effective partner for Mr.Doors.Kitchen workers have a well-developed system of individual consulting, sales assistants combine the functions of an interior designer and have the skills of 3D design. All of these options are important in our business as well.”

The retail format of Mr.Doors Furniture Atelier exists in three versions: a branded section in a shopping center (from 50 sq.m.), a stand-alone branded salon (100-150 sq.m.) and a flagship store (250-300 sq.m.) . The first format is suitable for small cities with a population of 250-300 thousand people and is also successful as an additional site in cities with a population of over a million. The second shows itself well in cities with a population of 450-600 thousand. Flagship stores are recommended to be opened in regional capitals. At the same time, the company insists that the places for the flagships be chosen on the central streets with good car and pedestrian traffic.

“How can the owner of Mr.Doors Furniture Atelier earn money? – says Alexander Matveev. – First of all, due to the high degree of consumerization of the product itself. In the medium plus segment, this aspect often becomes decisive for customers. Visitors to our stores are people who want to bring original interior ideas to life, and typical furniture is not suitable for this. We have, so to speak, an intelligent lineup, which provides a lot of room for creativity. The second commercial argument for the dealer is pricing variability. The owner of the atelier can earn not only on the furniture itself, but also on its functional content. Here we always give the example of kitchen sellers who increase the average purchase price by offering customers a large number of additional functional options. We do the same. Only instead of dryers, roof rails and hoods, we offer innovative solutions designed for residential furniture. These are, for example, motorized opening systems for fronts and drawers, hinges with built-in closers, coplanar sliding systems, ambient lighting, and so on.The third argument is the return from a square meter. Of course, we consider her. For example, a 100-meter platform located in a good place can bring up to 20 thousand rubles from the “square”. This, as you know, is higher than the average indicator in the market. ”

“Mr.Doors furniture” is extremely logical. Not a single angle in it is wasted. Standard platform of 100 square meters. m demonstrates all basic assortment proposals of the company. The store houses 8-10 demonstration racks, where are the types of structural materials, front and fastener accessories, sliding and lifting mechanisms, as well as more than a hundred options for decoration of facades (high gloss, films, veneer). As a rule, 5-8 jobs are equipped in the store, which, in addition to ordinary computers, are equipped, for example, plasma screens for exhibiting design projects.

Along with this, the studio looks like a beautiful interior store offering ready -made solutions – furniture, accessories, light and home textiles.