When image specialists in Warsaw debate the latest trends in communication, companies in the neighboring voivodeship still rarely use PR. There is still a belief that these services are expensive and available only to large corporations. What is it really like?
PR services are any activity that affects the image and perception of the company. Here you can qualify both presence in the media, participation in fairs and important conferences, as well as the appearance of company folders or even the way in which we write e-mails or talk to contractors, including relations with employees. PR is a culture that influences how others see us – whether they want to cooperate with us and buy our products.
So why do so many companies say they don’t need PR? On a daily basis, we talk to managers of local enterprises about their communication activities and ideas for building a brand. Conversations with people responsible for marketing in large regional companies, unfortunately, often show that they have never used such services, moreover, the concept of PR seemed to them not fully understood. And yet how we want our company to be perceived should be one of the basic assumptions already at the stage of building a development strategy.
When is it time for PR?
Convincing a potential client about the benefits of PR, we often hear – but our company is doing well, why do I need it? That’s why!
In business as in life, nothing is forever and you should think about it in advance. It is an ideal situation to use your lucky streak to communicate. Much more comfortable than starting with anti-crisis communication, when black clouds begin to circulate over the company. It is best, of course, when PR is an element of the overall communication strategy, but image-building activities can also be carried out in a narrower scope covering selected fragments such as work on texts for company materials, relations with the media, business partners, communication with employees or promotional support for a product or event organized by the company.
How much does PR agency service cost?
PR activities are often mistakenly associated with activities that require only large budgets. Of course, having such funds, we can afford a wider range of services, but it is not a necessary condition. So how much do free media publications provided by a PR agency actually cost? The amount of monthly PR service, depending on the size of the agency, starts from several thousand zlotys. This is the same as companies pay for an advertisement or sponsored article in a nationwide medium, and the scope of activities that a PR agency can propose in this budget is incomparably greater . In the case of smaller orders, the cooperation is settled on a project basis, assuming hourly rates.
How is PRawda?
Companies should take care of their PR at every stage of their activity . Both start-ups, small and medium-sized enterprises and, of course, large corporations use PR services. This is important for the company’s development and professionalisation. PR helps in establishing business relations and acquiring new clients. It is thanks to him that business affects wider waters, information about the product reaches new recipients, the brand becomes more desirable and employees want to work with us. Because modesty in business does not pay off. Whoever does not try will not be convinced.